Testimonials
Grand Pacific Tours
"When deciding upon a significant value added bonus for us to coincide with our advertising and promotional activities, we researched quite a number of guide and pictorial books on New Zealand. We found that the DK Eyewitness Travel Guide to New Zealand was a stand out from what was on offer due to its clarity, layout and easy to read format. The Guide is comprehensive yet easy to read; offering detailed information, maps, images and historical background on each area.
The books have been very successful and we use them mainly as a bonus offer with our advertising around the country.
We also use them as a booking incentive at Trade Shows and our ‘Experience New Zealand Days’ in conjunction with Travel Agents.
We have found that the Guide has been accepted by our travellers as a useful tool to enhance their experience of New Zealand in conjunction with our Coach Tours. They have been very well received and no doubt we shall be looking at another print run for next year."
Mark Windsor
Director - Sales & Marketing
Grand Pacific Tours Pty Ltd
Apollo Marketing
"When we were briefed by the Nutricia Karicare Toddler formula team for a quick-to-market, gift with purchase style promotion in pharmacies nationwide, we felt that Penguin Books would be a perfect fit.
A key requirement for the gift with purchase premium was that it held a high perceived value for Nutricia’s consumers, and could also be produced and distributed nationally within just a few weeks of the initial project briefing.
Working with Penguin, we were able to secure four titles from the Puffin Baby Book series for the promotion. Furthermore, Nutricia logo stickers were also produced by Penguin and attached to the front cover of each book. This ensured ongoing branding for Nutricia Karicare Toddler formula in each claimant’s home.
The promotion was a huge success for Nutricia leading to fantastic sales results during the promotional period. It was also awarded both a Gold and Silver trophy at the 2008 Australasian Promotional Marketing Association Star Awards. Working with the Penguin team was a pleasure. I, and the Apollo Marketing Group, would not hesitate to use Penguin titles in the future, as valued premium items for a variety of our clients."
Lizzie Pobiega
Account Director
Apollo Marketing Group
News Limited – Daily Telegraph & Sunday Telegraph
"The Daily Telegraph and The Sunday Telegraph conducted a 15 day collectable promotion in February 2009 using the DK Eyewonder Series.
The DK Eyewonder series was selected from a huge range of books because of its entertainment and educational values. The strong content of the books and the brilliant imagery was very appealing to both children and parents alike.
Penguin were great to work with. Their product insight and quick turn around on all request was greatly appreciated. We look forward to working with Penguin again."
Hayley Stevenson
Promotions Executive
The Daily Telegraph and The Sunday Telegraph
Weekly Times
"The Weekly Times has worked together with Penguin to deliver a value add offer for its annual subscription campaign for quite a few years now. Penguin always have a great range of titles so there is always a well targeted product available that fits with our brand.
In 2009, we are offering our readers a free copy of The Cook’s Book, a beautiful hard cover, classic cook book which delivers fantastic value to our readers - I’m very confident that we will again see terrific results. Penguin have always been a wonderful promotional partner and a great team to work with."
Jessica Young
Marketing Manager
The Weekly Times
The Marketing Store
We have worked with Penguin very closely to develop strong marketing campaigns on behalf of our clients.
They have an extensive range of titles, combined with an in depth knowledge of those best placed to appeal to a specific target market.
With the right title and right promotional support, I believe Penguin can definitely help to deliver real added value for our shoppers. With such a fantastic portfolio and such a dedicated and helpful team, I have found working with Penguin to be exciting both on a professional and personal level.
Helen Beard
Account Director
The Marketing Store
Australian Health Management
"AHM Total Health has purchased health-related books from Penguin Group for more than five years now.
Throughout that relationship, we've been impressed with the focus on quality and responsiveness. We’re currently hoping to expand the variety of books we offer and Penguin Group will be a key part of that strategy."
AHM Total Health
Australian Health Management
St John Ambulance Australia
"St John Ambulance Australia has worked with DK since 1998 producing new editions and updating our two publications as required.
The Carer’s Handbook is a great resource particularly for our volunteer Community Care members and First Responders providing volunteer services to the community in Australia. The First Aid for Babies and Children Fast is used in conjunction with our first aid course designed for Parents, Guardians and Carers of babies and young children up to 12 years of age.
Both of these publications have been a great success."
Shirley Dyson
National Publications Manager
St John Ambulance Australia
Jones Lang LaSalle
"As a shopping centre we are always looking for quality gift with purchase promotion ideas that will drive customers to increase their average spend.
Penguin have worked in partnership with our Centres on a number of occasions to provide quality cook books and children’s books that fit our demographic and aid our objective of driving sales. We look forward to working with Penguin in the future to explore more cost effective promotional ideas."
Toowoomba Kmart Plaza
Jones Lang LaSalle
Pfizer Animal Health
"Pfizer Animal Health has worked with DK and Penguin for several years, both here in Australia and overseas. Our branded books are distributed throughout Veterinary Surgeries to pet owners with great success, and have become a mainstay of our marketing plans every year.
We know that DK will deliver our books to specification and budget and look forward to continuing our partnership in the future."
