Featured Case Studies
Please take a moment to look at our featured case studies.
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McDonald's
Via their key promotions and marketing agency, Creata, McDonald’s were on the lookout for a unique offering for their Happy Meal program. As an alternative to the traditional toy, the DK Eyewonder and Look Closer books were selected from our huge range of non fiction titles for children.
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Green's General Foods
Penguin worked with the Green's marketing agency to create exclusive children’s mini-books to drive sales and introduce new consumers to the Green's brand.
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The Weekly Times
The Weekly Times, Australia's largest rural newspaper, use a selection of our reference titles to increase readership levels by driving their annual subscription uptake.
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Pfizer
Pfizer Animal Health have been branding DK Pocket Guides in order to increase brand awareness while providing consumers with a useful complimentary gift.
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The Daily Telegraph & Sunday Telegraph
The Daily Telegraph and The Sunday Telegraph newspapers sought a quality series of children’s full colour reference books for a Back To School promotion. Penguin provided a number of different options, with 15 titles in all finally selected from the DK Eyewonder series.
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Confectionery Link
Peter Rabbit books have become synonymous with Confectionery Link's annual marketing plan, and are bundled with confectionery and found in major retailers across the country every Easter.
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St. George Bank
St.George Bank offered their long-standing clients a branded copy of Paul Clitheroe's Making Money, in order to show their appreciation as part of a rewards and recognition strategy.
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Grand Pacific Tours
A branded version of the DK Eyewitness Travel Guide to New Zealand is used as a booking incentive and give-away at travel trade shows.
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Taylors Wines
Taylors Wines were looking for a cookbook with a high perceived value to offer as an exclusive giveaway through one of their leading distributors.
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KAZ
A promotional match made in heaven saw KAZ Australia using Kaz Cooke's Little Book of Excuses as the perfect premium to accompany a successful direct mail campaign.
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Total Girl
A copy of Cathy Cassidy's Dizzy was covermounted to an issue of Total Girl Magazine, making it one of the most popular editions ever published.
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Peter Lehmann Wines
Peter Lehmann’s offered copies of the Penguin Good Autralian Wine Guide as a gift with purchase through an exclusive retailer.
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