Case Study
Peter Lehmann Wines
Peter Lehmann’s wanted a bonus gift to offer consumers who purchased a dozen of their Peter Lehmann Semillon Chardonnay, in partnership with a retailer of their choice.
We were able to supply them with copies of our highly regarded Penguin Good Australian Wine Guide. Written by the celebrated Huon Hooke and Ralph Keyte-Powell, authorities on Australian wine, this annual title proved to be a perfect companion product for the Peter Lehmann Wines promotion.
