Grand Pacific Tours

When selecting a value-added bonus gift, to support their advertising and promotional activities, Grand Pacific tours researched a number of guide books on New Zealand. The DK Eyewitness Travel Guide to New Zealand was chosen based on its clarity, layout and easy-to-read format.

The books were branded with a logo on the front and back covers and a tip-in page, which includes a message from the Managing Director and the corporate web details, was added to the front of the book.  The books are used in conjunction with advertising and promotions around Australia and New Zealand, as a booking incentive, and are given away at industry trade shows and by travel agents.

The books have been very well received by the company’s clients, and have proved to be a useful tool to enhance the overall experience of Grand Pacific Coach Tours.