Pfizer

Pfizer Animal Health were looking for a way to increase awareness of their Revolution brand – flea and heartworm treatment for both dogs and cats.

We were able to produce customised editions of DK's pocket-sized guides – 101 Essential Tips: Caring for your Cat and Dog – with a fully branded cover, a double page advertising spread highlighting the benefits of the Revolution brand, and the brand name is also inserted in relevant section, recommending the brand where appropriate.

This promotion has been running for a number of years now, and has proved extremely successful for Pfizer.