Confectionery Link

As a major marketer and distributor of confectionery products in the Australasian market, Confectionery Link has sourced Beatrix Potter titles from Penguin for their Easter campaigns for over 5 years running. 

Peter Rabbit books have become synonymous with Confectionery Link's annual marketing plan and they have utilised our broad range to include Jemima Puddleduck, Benjamin Bunny and other licenced titles. 

In line with the needs of Confectionery Links' key clients, we have been able to offer various books formats as well as creative and licensee support with regard to packaging. 

Every Easter these bundled products (chocolate eggs included) can be found in major stores such as Big W, Target and Safeway/Woolworths.  We continue to develop this partnership, working on new and innovative product offerings each year.