KAZ

On behalf of KAZ - Australia's largest information and communications technology company - Adrenalin Marketing were looking for the perfect premium to accompany their clients' direct mail campaign.

"You've got no excuse" became the theme and was a clever play on words to illustrate the need for companies to stop making excuses and to start protecting their data.  Not to mention, the author of The Little Book of Excuses is none other than Kaz Cooke.  It was a promotional match made in heaven!

With some help from the Penguin Promotions Team, Adrenalin and KAZ created a direct mail piece with impact, which was a proven success for their business.