Taylors Wines

Taylors Wines approached Penguin Books For Promotion looking for a gift with purchase that offered a high perceived value, in order to boost wine sales through one of their leading distributors, Kemenys Liquor Store.  

A copy of Tobie Puttock’s Daily Italian cookbook was branded with a corporate sticker, and offered as a complimentary gift when a dozen of Taylors Estate Wines were purchased.  Select recipes from the book were also approved for use on the Taylors Wines Web site.

The promotion was supported online and through Kemenys mail-out catalogue, and was very well received by both Kemenys and their customer base.