Case Study
McDonald's
Creata and McDonald's chose 6 titles which were reduced to mini-book size for easy inclusion in Happy Meal boxes, McDonald’s branding was included and the book covers were re-designed to brief by the DK team. This ensured a uniform bright and colourful look across each of the titles. The highly successful book promotion ran for 3 weeks in Australia and New Zealand and received high levels of positive customer feedback. Books in Happy Meals are set for inclusion in future promotions.
